HOCKEY THAT MATTERS CAMPAIGN FOR INDIVIDUAL CANADIAN TEAMS ON ROGERS SPORTSNET
10 Second Promo.
Roles : Concept,Design and Compositing
The Mission was to create a 10 sec campaign for each team that reflects the Canadian tradition of Hockey.
To make a statement that hockey matters…!!!
Promotion of the regionality of each team by using team colors, team logos and game stats to help enforce the relationship associated with the Sportsnet brand.
Created a bright highly energetic sequence which represents each of the individual Hockey Teams, with their own color scheme and individual images.
Versioning for each team with their own feel and look and the production value of these needed to be extremely high.